Our Philosophy: Designed For Life®

Our Philosophy: Designed For Life®

What We Believe

Lovesac products are built to last a lifetime and designed to evolve with you. We seek to use sustainable inputs, but even consumable parts are built for replacement, recycling, or easy repair so they won't end up in a landfill. This is a higher standard of sustainability.  

Planned obsolescence is an outdated business strategy that is irresponsible. Designed For Life products are beautiful because they are simple, loveable, and classically enduring. They deliver heightened utility within their role, making life a bit easier. 

You don’t just buy a Designed For Life product. You invest in it.

Waste-less

When a product is Designed For Life, it's not just about its longevity or durability. It's about creating something timeless while preserving our planet.  Our Sac and Sactionals Inserts use upholstery fabric made with repurposed plastic water bottles. 

Since 2018, we have repurposed 180+ million plastic bottles from the waste stream into Designed For Life furniture. Here's how:

Recycled Bottles

Post-consumer bottles are collected and cleaned

Repreve Flake & Chip

Bottles are chopped into flake that is melted into chip

Repreve Fabric

Chip is spun into yarn that is woven to make Sactionals upholstery fabric

Learn more at www.repreve.com.


Responsible Packaging

Sactionals were designed and packaged to maximize shipping efficiency. Recycled kraft cardboard is used to lessen the use of bleaches and dyes, further reducing our total environmental impact.

Designed For Life means so much more than building a product strong enough to withstand the test of time. Products must be Built to Last and Designed to Evolve so that they never go out of style and never become obsolete. 

Built to Last

Buying furniture is a major investment. Rather than trying to sell you as many couches as we can throughout your life, we build our products to be with you for the rest of it. And to us, that means so much more than just durability. When you purchase Sactionals, we make sure it's the last couch you'll ever need to buy.

* Lovesac's Lifetime Guarantee is defined in our Terms & Conditions.

Designed to Evolve

Your life is always evolving - your desires, tastes, and circumstances change over time. Doesn't it make sense that your furniture adapts to those changes? You should never have to toss your old couch because it doesn't fit size or style, or because it fell behind the times technologically. Your couch should evolve with you.

Love, Earth, & Purpose

Our vision for the future is to continue to grow and adapt through conscious business decisions, guided by the commitments we make today. Those commitments include: designing products to last, growth without excess resource consumption, maintaining a brand that values people—by treating them with love—and upholding a commitment to transparency with our customers and stakeholders.  

For more information on our sustainability initiatives, check out our 2023 ESG report.

Designed For Life is a designation of The Lovesac Company. 

Mistakes, Miracles, and
Lessons from the
Lovesac Story

25 key lessons, born from sweat, tears, and relentless determination, that offer invaluable insights for
success not only in business but in life as well


SHAWN D. NELSON, Founder & CEO

Mistakes, Miracles, and
Lessons from the Lovesac Story

25 key lessons, born from sweat, tears, and relentless determination, that offer invaluable insights for success not only in business but in life as well

SHAWN D. NELSON, Founder & CEO