Enable Accessibility
Skip to content
Enable Accessibility
A Brief History Of Lovesac, Est. 1995 - Watch Video

Explore Two Decades of Milestones

Lovesac founders backing a tractor towards a warehouse.

Lovesac Sac with black, sleek, padded cover.

1995

THE STORY BEGINS

While Microsoft launches Windows 95, Shawn Nelson builds the original eight-foot-wide foam-filled “Lovesac” in the basement of his parents’ Utah home. History is made.

Lovesac Sac with black, sleek, padded cover.

1995

THE STORY BEGINS

While Microsoft launches Windows 95, Shawn Nelson builds the original eight-foot-wide foam-filled “Lovesac” in the basement of his parents’ Utah home. History is made.

Montell Jordan releases "This Is How We Do It."

Man taking a nap outdoors in a sleeping bag in an enormous many-patterned Sac.

1998

IT'S OFFICIAL

Shawn Nelson turns his passion into a company and calls it Lovesac, after the original nylon sac he built in 1995.

Lindsay Lohan melts hearts with her performance in The Parent Trap.

Lovesac.com sign being hung on a white brick wall.

1998

A BROMANCE IS BORN

Shawn strikes up a friendship with Dave Underwood his neighbor at University of Utah. The dude next door would ultimately become Shawn's business partner and right hand man.

Destiny’s Child splits. Queen B goes solo.


Lovesac founders Shawn and Dave pose wearing sunglasses.

2001

12,000 SACS AND COUNTING

Lovesac fulfills its largest order, for a national teen clothing retailer—12,000 fuzzy, glittery Sacs. Tweens everywhere rejoice.

Pink, fuzzy Lovesac Sac.

2001

12,000 SACS AND COUNTING

Lovesac fulfills its largest order, for a national teen clothing retailer—12,000 fuzzy, glittery Sacs. Tweens everywhere rejoice.

Pink, fuzzy Lovesac Sac.

2001: Apple launches the iPod.

Three Lovesac Sacs in sparkling fabric covers; one pink, one blue, one black.

2002

THANK YOU, THANK YOU VERY MUCH

Showrooms begin opening at a fast pace. An Elvis impersonator in a homemade, bejeweled jumpsuit stays up all night anticipating a Lovesac showroom opening in Milwaukee. (Yes, this really happened.)

Michael Jackson dangles son Prince from the balcony of a Berlin hotel.

Lovesac founder Shawn poses with a very convincing Elvis impersonator.

2003

THE LOVESAC LIMO

Shawn is tasked with designing a Lovesac limo for a Las Vegas limousine company. The limo is gold, shimmery, and awesome. It is ultimately stolen by a competitor of the limo company and sold for parts.

50 Cent's "In Da Club" becomes a Billboard #1 song.

Yellow stretch limousine/Hummer hybrid with Lovesac logos and decals on the side.

2004

SHAWN WINS REBEL BILLIONAIRE

Shawn competes on Richard Branson’s Rebel Billionaire and wins $1,000,000. His wife, Tiffany, surprises him on the season finale to celebrate the big win.

"Wardrobe Malfunction" is the topic of discussion after the Super Bowl halftime show.

Lovesac founder Shawn poses with Richard Branson outdoors.

Grey, rectangular Lovesac Sac with grey velvety cover that has dark grey shiny, quilted details.

2005

SACS TAKE SILICON VALLEY

Sacs gain popularity in the offices and homes of Silicon Valley entrepreneurs. By 2005 the world’s brightest minds were putting their butts on Lovesac products.

Grey, rectangular Lovesac Sac with grey velvety cover that has dark grey shiny, quilted details.

2005

SACS TAKE SILICON VALLEY

Sacs gain popularity in the offices and homes of Silicon Valley entrepreneurs. By 2005 the world’s brightest minds were putting their butts on Lovesac products.

Facebook is kind of a big deal. Brad leaves Jennifer for Angelina.

Man reclining in black Lovesac Sac while using laptop. Lovesac Sactionals couches in background.

2006

A COUCH REVOLUTION

Shawn and Dave launch the next generation of couches, endlessly reconfigurable, machine-washable, Sactionals. “Hardcore lounging” becomes a thing.

Google purchases Youtube.


Lovesac founder Shawn reclines on grey tweed Sactionals couch, next to a wall covered in posters.

2008

LOVESAC GOES TO THE MOVIES

Lovesac takes over movie theaters with front-row Moviesacs and Sactional seats. Suddenly first row becomes the best row.

Bright red velvety Lovesac Sac.

2008

LOVESAC GOES TO THE MOVIES

Lovesac takes over movie theaters with front-row Moviesacs and Sactional seats. Suddenly first row becomes the best row.

Bright red velvety Lovesac Sac.

The first of the epic Twilight movies is released.

Bright red Sacs in a row, accompanied by matching Squattoman footrests and white Sactionals couches with bright red throw pillows.

2008

NICE INK

Lovesac starts creating seasonal lines, beginning with the Tattoo Collection.

Google invents Google Glass.

Rippling red fabric with swirling pattern. A man's heavily tattooed arm and part of his face emerge from the bottom of the frame.

2013

LOVESAC IS UNSTOPPABLE

Lovesac is named the fastest growing furniture company by Furniture Today.

Everyone’s doing the Harlem Shake.

Photo collage of assorted people smiling and laughing in Lovesac Showrooms or relaxing on Sacs and Sactionals, massive pillow fort made of Lovesac products, a yellow truck with Lovesac logo.

2014

59 SHOWROOMS

By December, Lovesac has 59 company-owned retail showrooms nationwide.

Kimye ties the knot.

Photo collage of various Lovesac storefronts.

2015

LOVESAC TURNS 20

Lovesac celebrates its biggest birthday yet with the launch of the limited edition Roots Collection.

Jurassic World makes $500 million in a single weekend.

Lovesac founder Shawn excitedly talks to a crowd of people encircling him in front of a glass door with the Lovesac logo on it.

2016

NEW LOOK, FRESH IDEAS

Lovesac adopts a new showroom concept to support a direct-to-consumer model with Sactionals leading the charge.

Pokemon Go has over 500 Million Downloads.

Brightly lit Lovesac storefront with brown brick walls, teal details, and lots of glass.

2017

ACCELERATED GROWTH

Lovesac approaches 70 company-owned retail showrooms and is named America's fastest growing furniture retailer by Furniture Today.

People are raving over the Unicorn Frappuccino.

Lovesac founders and employees all wearing teal Lovesac shirts cheer in front of Nasdaq ticker.

2018

LOVE IS NASDAQ LISTED

Lovesac officially becomes a publicly traded company on Nasdaq with the first trade coming in 56% above the initial public offering price.

The world is torn over whether it heard “Yanny” or “Laurel.”

Cream-colored Lovesac Sactional with one seat assembled, the other disassembled with parts floating in midair.