Privacy Policy

Effective as of December 27, 2022

Scope of this Policy

The Lovesac Company is committed to respecting your privacy and recognizing your need for appropriate protection and management of your personal information. "Personal Information" means any information that is linked or reasonably linkable to your identity, such as your name, mailing address, email address, telephone number, etc. The purpose of this Privacy Policy is to inform you of the categories of Personal Information we may collect from you, how we use such information, the types of third parties we share Personal Information with, and the choices and rights you may have regarding your Personal Information. This Privacy Policy applies to information we collect about you in our stores and through our websites, mobile applications, or other offerings.  

We do not currently offer our products or services to and/or monitor natural persons in the European Union, European Economic Area or United Kingdom.

 

Collection and Use of Personal Information

We, or third parties acting in connection with us, may collect your Personal Information when you engage with Lovesac. We generally retain your Personal Information for as long as is reasonably necessary to fulfill the purposes for which it was collected, including the fulfillment of orders, marketing, and/or our own internal analytics, statistical purposes, and other functions. We may collect your Personal Information for the following purposes: 

Product Purchases

When you purchase a product (whether on our website where you have the option of logging into an account or checking out as a guest, at one of our locations, or through a third party we have partnered with) or use our mobile applications, you may provide us with Personal Information such as your name, email address, shipping address and/or payment information in order to allow us to confirm, fill, and track your order. This includes account login information if you create one. If you reach out to contact customer service we may ask that you provide us with additional Personal Information, such as your name and phone number, to help us resolve any inquiry or concern you may have. 

At Our Touchpoints

When you visit our touchpoints (such as our showrooms, mobile concierges, shop-in shops, or pop-up shops), we may collect information such as your name, email address, phone number, physical address, purchase history with us and other information relevant to your potential future purchases with us. We may also collect your name, email address and phone number when you schedule an appointment to visit one of our showrooms or mobile concierges. This information allows us to reconnect with you and better assist you with your purchases, as well as keep you informed of promotions and other discounts. We may also collect your name, email address and phone number when you schedule an appointment to visit one of our showrooms or mobile concierges.

On Our Website

When you browse our website, we use cookies to automatically gather information about you and/or your computer such as how you interact with our website, internet browsing data, your IP address, browser type, referring/exit pages, and information about your operating system. This information helps us understand how you use our website and other offerings and provides us with information on customer preferences, trends and statistics to give us the feedback we need to improve our offering and enhance our ability to serve you. We may also use the Personal Information we collect to provide you with advertising and options tailored to you. Additional information on the cookies we collect is in the “Cookies” section below.

Subscribing to Updates

When you create an account on our website or sign up to receive updates through our website, email or in our touchpoints we may collect Personal Information such as your name, email address, address and phone number. We use this information to provide you with marketing information and keep you informed about our sales, new products, promotions and other company updates. 

Surveys, Contests, Sweepstakes, Promotions

As also noted above, we may occasionally contact you to participate in surveys, sweepstakes or focus groups. If you decide to participate in these activities you may be asked to provide Personal Information. This may include your name, email address, and/or information about your shopping preferences, age, household income, date of birth, opinions on product satisfaction, marketing or shopping preferences and may be tied to information we have already received from you. Information collected for sweepstakes may be used to select a prize winner, provide marketing updates or for prize fulfilment. Information collected through surveys and focus groups may be used to improve our products and services and for future product development.

Discounts

If we offer a discount to you based on your status as a health care worker, first responder, military personnel, teacher, etc., you may be asked to provide such Personal Information as your name, date of birth, contact information, and occupation to verify your identity.

Lovesac Credit Card

You may also sign up for a Lovesac credit card as noted above. We work with a third party to provide this service, and participating may require that you provide our partner with Personal Information such as your name, email address, mailing address, phone number, date of birth, and/or social security number.

Applying to Join the Lovesac Team

When you submit an application to join the Lovesac team, we may collect Personal Information from you including your name, address, email address, job history, date of birth and other information relating to your application.

 

Information Sharing

We will share your Personal Information with third parties only in the ways that are described in this Privacy Policy. 

We may provide your Personal Information to companies that provide services to help us with our business activities such as processing and shipping your order, offering customer service, operating our website, facilitating data management and storage, calendaring appointments, offering credit card services, or addressing opt-out requests under this Privacy Policy. These companies are authorized to use your Personal Information only as necessary to provide these services to us. Unless required by applicable law, Lovesac is not responsible for the actions of our third-party partners with respect to your Personal Information. 

We may also share Personal Information with third parties for the following purposes: 

  • to sell our products;
  • for identity verification, including in connection with some of our available discounts;
  • to better facilitate our business functions, including diagnostics and/or analytics;
  • for assistance with marketing and promotion purposes, including for marketing campaigns, sweepstakes, and to provide you with marketing and advertisements tailored to you and your preferences;
  • to conduct consumer surveys and to better understand consumer preferences and satisfaction;
  • as required by law, such as to comply with a subpoena or similar legal process;
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to government request, and such disclosure is not otherwise prohibited by law;
  • if Lovesac is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information; or
  • to any other third party with your prior consent to do so. 

We do not sell your Personal Information to third parties for monetary consideration. However, there may be situations in which you have the right to opt out of certain sharing of your Personal Information. For more information see the “Choice/Opt-Out” section below.

 

Cookies

When you visit our website or mobile application, we generally send cookies to your computer or other devices. We may also use cookies in emails that you receive from us. A cookie is a small data file that is placed on the hard drive of your computer when you visit a website or mobile application. A session cookie expires immediately when you end your session (i.e., close your browser). A persistent cookie stores information on the hard drive so when you end your session and return to the same website or mobile application at a later date the cookie information is still available.  

Certain of our service providers may also use cookies and collect information on our behalf. In addition, we or certain of our service providers, in connection with the services that they provide to us, may work with third parties who may also use cookies.  

While the exact cookies we use can change from time to time, we or third parties (collectively “we” for the purpose of this list) may use cookies that: 

  • Are essential to the operation, functionality, and/or security of our website or mobile applications 
  • Assist our online merchants to track visits to and sales at our websites or mobile applications and to process your order(s), and/or to save your purchase history with us
  • Allow us to better understand your visits to our website or mobile applications, including the individual web pages or products that you view, how you interact with the website or mobile applications, and/or what websites, advertising, or search terms referred you to the website
  • Remind us, and/or those we work with, who you are and to better understand, track, and save your preferences (such as language, product size, and consent preferences or advertising interests)
  • Present you with advertising and options tailored to you and your preferences, both on our website and/or mobile applications as well as on other sites
  • Track your status in our promotions, contests, and sweepstakes, or to allow you to share our content on social media
  • Allow us to better understand the devices you use to access our website or mobile applications, your general location, your IP address, your internet browsing activity, and/or to distinguish between different visitors to the website or mobile applications and estimate our audience size
  • Facilitate, measure, or test the efficacy of advertising, and to limit repetition of advertisements you see while browsing the web
  • Sync information with partners and third parties to better facilitate our business functions, including marketing, diagnostics, and/or analytics 

Additional details can be seen at the following link, where you can also indicate your cookie preferences:

We may use third parties to process your request. 

You may also be able to opt out of the application of some of these cookies, as discussed in the “Choice/Opt-Out” section below. 

 

Your Privacy Rights

Under various U.S. data privacy laws you may have certain rights as a consumer. These rights may include the right to know about Personal Information collected about you. They may also include the right to access your collected Personal Information, the right to have your Personal Information deleted (though some exceptions may apply) or corrected (if inaccurate), the right to data portability, the right to limit use and disclosure of sensitive Personal Information (as addressed below), and the right to opt-out, which means the right to opt-out of the sale or applicable sharing of your Personal Information (also addressed below). They may also include the right to opt out of automated decision-making and profiling and the right to non-discrimination, which means that you cannot be discriminated against because you exercise any of your applicable rights. We will not discriminate against you because of your exercise of your rights. 

Upon receiving such request(s) and depending on which of your right(s) you wish to exercise, we may ask that you provide sufficient verifying information.  

To learn more or to exercise any of your rights, you may send an email to support@lovesac.com, call us at 1-888-636-1223, or reach us at one of our physical locations. To exercise your right to delete your Personal Information, where applicable, you may also contact us here. We may use third parties to process your request(s).

 

Choice/Opt Out

You may choose to stop receiving communications and emails from us by following the unsubscribe instructions included in the applicable emails, or you can contact us here. 

We do not sell your Personal Information to third parties for monetary consideration. However, to the extent that any sharing by us of your Personal Information may be defined as a ‘sale,’ or if it is shared with a third party for, e.g., cross-context behavioral or targeted advertising as regulated by applicable data privacy law(s), you may have the right to opt out. You may use the link provided here to do so: Do Not Sell or Share My Personal Information. We may ask upon receiving such a request that you provide sufficient verifying information.  

If you would like to opt out of accepting cookies altogether, you can generally set your browser to not accept cookies (including, for example, through the use of “Do Not Track” settings) or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. However, certain features of our websites, mobile applications or other services may not work if you delete or disable cookies. 

 

Sensitive Personal Information

What is considered “sensitive Personal Information depends in part on applicable law(s), but may include such information as account log-ins and passwords, your precise geolocation, or identification such as your driver’s license or social security number. We may from time to time collect sensitive Personal Information from you in order to perform the services or provide, but we will only use any such information as necessary for those purposes and/or with your consent. We do not disclose your sensitive Personal Information for any other purposes, nor do we collect or process it with the purpose of inferring characteristics about you or other consumers. To the extent that you believe we may have received more sensitive Personal Information than is necessary for the purposes set out herein, or for the purpose of inferring characteristics about you, you may let us know here: Limit the Use of My Sensitive Personal Information.

 

Children's Privacy

We do not willingly collect or use Personal Information from minors, as defined by applicable law. Our website, products, mobile application(s) and services are not directed to or intended for use by minors, and the website or mobile application(s) are not intended, or designed, to collect Personal Information from minors. We do not knowingly sell or share information from minors. As our website and mobile applications are general audience sites, however, we urge parents/guardians to participate in any minor’s online activities via parental control or web filtering technology. Minors should always ask for parental consent before providing any Personal Information online. If you believe that we might have any Personal Information from or about a minor that is not accompanied or covered by the necessary consent(s), please contact us as at support@lovesac.com.

 

Third Party Websites and Social Media

Our website or mobile applications may contain links to other websites, and other websites may reference or link to our website or mobile applications. These other domains and websites are not controlled by us and are governed by their own privacy policies. We encourage our users to read the privacy policies of each and every website and application that they interact with. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk. 

For example, if you choose to use a third-party payment option (such as Paypal) to pay for any orders that you place, its privacy statement and security practices will apply to your information. We encourage you to read that privacy statement before providing your information. 

Our website and mobile applications also contain links and interactive features with various social media platforms. If you already use these platforms, their cookies may be set on your device when using our website or mobile applications. You should be aware that Personal Information which you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum may be viewed and used by others without any restrictions. We are unable to control such uses of your information when interacting with a social media platform, and by using such services you assume the risk that the Personal Information provided by you may be viewed and used by third parties for any number of purposes.

 

Security

We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. To guard your information delivered to us electronically, our websites and mobile applications use Secure Sockets Layer (SSL) technology. SSL encrypts your credit card number, name and address so only we are able to decode your information. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your contact information, to the extent permitted by law, we do not guarantee or warrant the security of any information you transmit to or from our website or mobile applications, and you do so at your own risk. 

We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. Also, remember to log off your account and close your browser window or mobile application when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place.

 

Notification of Privacy Policy Changes

We encourage you to review this Privacy Policy from time to time in case it changes. If we decide to change it, we will notify customers by email. Changes will go into effect on the effective date posted at the top of the revised privacy policy and within the notice. Your continued use of our website, mobile applications, and/or other offerings constitutes your acceptance of the practices described in this Privacy Policy.

 

Contact Us

If you’d like to help us improve our Privacy Policy and practices or would like to learn more, please contact us via email or phone. 

Email: support@lovesac.com 

Phone: 1-888-636-1223

 

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