1. We can all win together
We make daily decisions to build a conscious business and a culture that is purpose driven and transparent. All stakeholders are considered: customers, employees, suppliers, partners, investors, and all affected by the business.
2. Doing less and doing better
Doing fewer things allows us to execute things better, do better things with our time and resources, and uphold the highest quality standards in all we produce and communicate, reflecting the aspirational aesthetics of our most discerning fans.
3. We're borrowing this earth from our children
There is only one earth and it contains a finite amount of resources. True sustainability can only be achieved through thoughtful design and thoughtful consumption.
4. The couch is the new kitchen table
Our products are at the heart of every home on the planet. They provide the platform where daily life unfolds, from the mundane to the memorable- we become part of each household's story in an intimate way.
5. Love matters
Love is the name we live up to. We champion building meaningful relationships with friends, family, co-workers, and community by removing the ambient stress caused by poorly designed products allowing full focus on the things that matter. We seek to promote love and happiness in all we do... any other outcome is just not worth it.