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History

Explore Two Decades of Milestones

1995

THE STORY BEGINS

While Microsoft launches Windows 95, Shawn Nelson builds the original eight-foot-wide foam-filled “Lovesac” in the basement of his parents’ Utah home. History is made.

 
Montell Jordan releases "This Is How We Do It."

1998

It's official

Shawn Nelson turns his passion into a company and calls it Lovesac, after the original nylon sac he built in 1995.
Lindsay Lohan melts hearts with her performance in The Parent Trap.

1998

A bromance is born

Shawn strikes up a friendship with Dave Underwood his neighbor at University of Utah. The dude next door would ultimately become Shawn's business partner and right hand man.
Destiny’s Child splits. Queen B goes solo.
 

2001

12,000 Sacs and Counting

Lovesac fulfills its largest order, for a national teen clothing retailer—12,000 fuzzy, glittery Sacs. Tweens everywhere rejoice.

2001: Apple launches the iPod.

2002

thank you, thank you very much

Stores begin opening at a fast pace. An Elvis impersonator in a homemade, bejeweled jumpsuit stays up all night anticipating a Lovesac store opening in Milwaukee. (Yes, this really happened.)
Michael Jackson dangles son Prince from the balcony of a Berlin hotel.

2003

The Lovesac Limo

Shawn is tasked with designing a Lovesac limo for a Las Vegas limousine company. The limo is gold, shimmery, and awesome. It is ultimately stolen by a competitor of the limo company and sold for parts.
50 Cent's "In Da Club" becomes a Billboard #1 song.

2004

Shawn Wins Rebel Billionaire

Shawn competes on Richard Branson’s Rebel Billionaire and wins $1,000,000. His wife, Tiffany, surprises him on the season finale to celebrate the big win.
"Wardrobe Malfunction" is the topic of discussion after the Super Bowl halftime show.

2005

Sacs Take Silicon Valley

Sacs gain popularity in the offices and homes of Silicon Valley entrepreneurs. By 2005 the world’s brightest minds were putting their butts on Lovesac products.

 
Facebook is kind of a big deal. Brad leaves Jennifer for Angelina.

2006

A Couch Revolution

Shawn and Dave launch the next generation of couches, endlessly reconfigurable, machine-washable, Sactionals. “Hardcore lounging” becomes a thing.
Google purchases Youtube.
 

2008

Lovesac Goes to the Movies

Lovesac takes over movie theaters with front-row Moviesacs and Sactional seats. Suddenly first row becomes the best row.

The first of the epic Twilight movies is released.

2008

Nice Ink

Lovesac starts creating seasonal lines, beginning with the Tattoo Collection.
Google invents Google Glass.

2013

Lovesac is Unstoppable

Lovesac is named the fastest growing furniture company by Furniture Today.
Everyone’s doing the Harlem Shake.

2014

59 Stores

By December, Lovesac has 59 company-owned retail stores nationwide.
Kimye ties the knot.

2015

Lovesac Turns 20

Lovesac celebrates its biggest birthday yet with the launch of the limited edition Roots Collection.
Jurassic World makes $500 million in a single weekend.